Apple: Beyond Ordinary
This vertical short film takes us into the world of Paul MacPhail, a photographer, sculptor, and pub owner living on the coast of Scotland in Portbello beach. His work makes use of simple perspective tricks to tell both deeply personal and universal stories. The film gained over 4.5 million views on instagram and remains the most viewed @apple video of all time. Cinematography by @scottie_cameron.
Role: Creative Director, Senior Editor